Vision of “Ignite Tourism Thailand 2025” Moving Thailand toward Becoming Tourism Hub

Prime Minister and Minister of Finance Srettha Thavisin has announced the vision “Ignite Tourism Thailand 2025,” with the goal of moving Thailand toward becoming a tourism hub and attracting tourist arrivals from all parts of the world.

The announcement was made at an event held at Santi Maitri Building, Government House, on 2 April 2024, when the Prime Minister cited the vision of becoming a tourism hub as one of the major goals Thailand aims to achieve in order to bring prosperity to the country.

He said that the Government had set a target to generate 3.5 trillion baht in tourism income for Thailand in 2024 and much more in coming years. Toward this aim, the top five “Must do in Thailand” have been set for tourists visiting Thailand. They include (1) Must Beat (Muaythai), (2) Must Eat (Thai food), (3) Must Seek (Thai culture), (4) Must Buy (Thai fabric), and (5) Must See (Thai shows).

The Prime Minister stated that emphasis would be placed on distributing tourism to various cities that are regarded as “hidden gems” and on linking Thailand’s tourism with CLMV countries (Cambodia, Laos, Myanmar, and Vietnam). 

He urged all sectors of society to be part of the Maha Songkran World Water Festival 2024, scheduled for 11-15 April in Bangkok. The festival should be the starting point leading to the upcoming “great year for Thailand’s tourism.” He said that, in the next three to six months, world events would take place in Thailand and more would continue to come. In this regard, the Thailand Board of Investment recently approved incentives to encourage investment in organizing world-class events in Thailand.

Minister of Tourism and Sports Sudawan Wangsuphakijkosol said that, from 1 January to 1 April 2024, Thailand welcomed 9.4 million international tourists. The number represents an increase of 42 percent over the same period of 2023. Thailand is ready to welcome all groups of tourists, especially older persons and people with disabilities, under the concept of “Tourism for All.”

She said that travelers in Thailand would be provided with meaningful experiences, and that safety measures would be stepped up to create confidence among visitors. The call center 1155 operates around the clock, linking with police stations and relevant agencies. Thailand has also granted visa exemptions to many countries and territories to encourage more tourist arrivals.



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