Yuthasak Supasorn, the governor of the Tourism Authority of Thailand (TAT), announced that the agency has begun a new marketing campaign dubbed "Amazing Secondary Cities, Must Visit, Must Love" to draw attention to 55 lesser-known tourist attractions in the nation. The campaign is centered on showcasing regional customs and cultural history through engaging travel experiences that emphasize the distinctiveness of each location. To spread the benefits of this year's expected 2.38 trillion baht in tourism earnings, the TAT intends to diversify the industry's operations. By highlighting a variety of travel experiences that are unique from one another, the campaign stresses the idea of experiencing secondary cities and towns, which adds a novel and fascinating dimension for travelers. These encounters include the stunning natural scenery, rich cultural history, and intriguing attractions that each location has to offer.