Creating Awareness of Startup Thailand

September 11, 2016
The Government is stepping up campaigns to communicate and create awareness about its efforts to promote startups, which have been cited as \"new economic warriors and the future of the country.
 
The National Startup Committee, chaired by the Permanent Secretary for Finance, held a meeting on 9 September 2016 to follow up on the progress of the implementation of the Startup Thailand Promotion Plan, 2016-2021.
 
The meeting was told that the Ministry of Science and Technology had organized the event \"Startup Thailand and Digital Thailand 2016 in Khon Kaen and Chiang Mai provinces to raise awareness of the Startup Thailand project in the regional areas of the country. This event will be held in Phuket on 16-18 September 2016, when Prime Minister General Prayut Chan-o-cha is scheduled to deliver a keynote address on the topic \"Phuket: From World-Class Destination to World-Class Smart City and Startup Hub.
 
The Government also has a plan to develop startup districts. In the initial state, the National Science Technology and Innovation Policy Office has been assigned to collect information and survey the readiness of universities in establishing startup districts in Thailand.
 
The startups are small and medium-sized enterprises (SMEs) that adopt innovation and technology for the sustainability of their businesses. With innovation and technology, these \"tech startups will be able to create high-value products and help develop Thailand into a digital economy and society. This will also contribute to developing Thai industry from a value-added to a high-value model, in response to the \"Thailand 4.0 policy.
 
In order to steer the country toward Thailand 4.0, the Thai government aims to boost the number of startups. It is now working on setting up ICT networks across the country as learning centers for the people, where they can apply digital technology for occupational development and income generation.
 
One of the objectives is to create thousands of startups in various fields of business, such as food, tourism, communication, and agriculture. The number of startups in Thailand is expected to rise from around 1,000-2,500 to 4,000-5,000 in 2016, and the Government will push for an increase to 10,000 by the year 2017.
 
For example, startups in agriculture involve the processing of agricultural products and the selling of the processed products worldwide through e-commerce. The Government also aims to encourage SMEs to adopt the concept of startups, or innovation-driven enterprises, for greater business opportunities.
 
The promotion of startups is connected with efforts to transform Thailand into a digital economy and society and move the country toward Thailand 4.0, which is a value-based economy.

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