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Vol. 24 No.4
October - December 2007

ISSN 0125-0159

Editor's Note
His Majesty the King’s Intellectual Property as a Tool of Development
Her Majesty the Queen’s Model Farms for the Secure Life of Her People
Arts & Style
The Supreme Artist Hall in Honor of the Genius King
In Focus
The Election That Return Democracy to the Nation
Reversing the Erosion of Muddy Coasts: A Breakthrough by Thai Experts
A Center for Holistic Medicine in Chiang Rai
Special Feature
PRD Museum and Archive: A Learning Center on the Early Stages of Broadcasting and Public Relations
A Greater Sense of Security on Samui Island
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PRD Museum and Archive: A Learning Center on the Early Stages of Broadcasting and Public Relations

A building tucked away in a corner of the compound of the Government Public Relations Department (PRD) Headquarters brings us into contact with the early stages of radio, television, and public relations work in Thailand. Standing on an area of 300 square meters on Soi Aree Samphan, Phahonyothin Road, Phaya Thai district in Bangkok, the Broadcasting Museum is the first of its kind, not only in Thailand but also in Southeast Asia. It forms part of the PRD Museum and Archive, which was established in the year 2000 to house a collection of audiovisual materials related to the country’s broadcasting and public relations from the early days.

The PRD Museum and Archive is operated by PRD, the lead agency responsible for Thailand’s state public relations through all forms of media. As a major media organization, PRD is the largest and the oldest producer of audiovisual materials for broadcasting and public relations in Thailand. In the PRD Museum and Archive, biographies of PRD personnel with outstanding achievements have been kept in the form of still and moving pictures and sound recordings. There are both written records and oral interviews about media operations in the fields of radio and television broadcasting and public relations.

The Museum and Archive is designed as a specialized repository of information, materials, and equipement used for radio and television broadcasting, as well as news and information dissemination. It serves as a center for the study of Thailand’s history of radio broadcasting, which began in 1930 and television broadcasting which came into existence in the country in 1955. Numerous materials and equipment used in PRD activities and projects have become part of the country’s cultural heritage, which will be preserved as cultural assets to help future generations to learn more about Thai society. The PRD Museum and Archive is divided into two parts: the Broadcasting Museum and the PRD Archive.

The Broadcasting Museum was officially opened to the public on 3 May 2005, marking the 72nd anniversary of PRD. Originally constructed as a brodcasting center in 1955, the museum building is the oldest structure on the premises of the PRD Headquarters. In the middle of 2003, approval was given for the renovation of this building, which was developed into the present-day Broadcasting Museum. Part of the Broadcasting Museum is devoted to a local museum, supervised by the Phaya Thai District Office under the Bangkok Metropolitan Administration (BMA), which is promoting this area as a new tourist attraction of Bangkok. BMA has set up local museums in various districts of the capital city as public sources of knowledge in local arts and culture, enabling folk to appreciate the value of their own environs.

In the Broadcasting Museum, exhibits include old radio and television sets, microphones, tape recorders, cameras, sound effects, films, photographs, books, and scripts, which have been donated by individuals and various agencies, especially those under PRD. Visitors can see how these objects and materials have evolved and developed over the years. More than 8,500 people, comprising Thai and foreign media practitioners, archivists, and students, have so far visited this specialized museum, which provides the public with “edutainment” and allows them to come into contact with the history of broadcasting in Thailand.

PRD offers a special guide service for group visitors seeking permission in advance to visit the museum. In the multimedia corner, they will be presented with historical voices of important figures in the past, such as King Prajadhipok (Rama VII), King Ananda Mahidol (Rama VIII), Prince Purachatra Jayagara (the Prince of Kamphaeng Phet, who is recognized as the “Father of Public Broadcasting Service in Thailand”), and former Prime Minister Field Marshal Sarit Thanarat. A model studio is also on display, with a demonstration of sound recording.

The PRD Archive, located in the main PRD building, features the history of PRD agencies and their achievements in various forms, such as scripts for news items and articles, books, posters, postcards, still and moving pictures, and recorded sound. It is responsible for seeking, collecting, and preserving audiovisual objects and related materials, which are available for use by PRD staff and other researchers.

The PRD Museum and Archive has also maintained professional relationships with other audiovisual archives in and beyond Thailand. Recently, it organized two major exhibitions in honor of His Majesty the King, one at the Foreign Correspondents Club of Thailand in 2006 on the occasion of the Sixtieth Anniversary of His Majesty’s Accession to the Throne, and the other at the PRD Auditorium in 2007 on the occasion of His Majesty’s 80th Birthday Anniversary. The exhibitions featured rare photographs of His Majesty the King on international royal visits and visits to Thailand by His Majesty’s guests. Most of the photographic images on display came from Thailand Illustrated, a magazine published by PRD to enhance understanding between Thailand and the international community.

The PRD Museum and Archive is open daily from Mondays to Fridays, between 10:00 a.m. and 4:00 p.m., except weekends and public holidays. Admission is free. For more information, please call 02-618-2323 extension 2212 or 2214, fax. 02-618-2323 extension 2213, or visit the website <>.

Story: Kannika Chivapakdee
Photos: PRD Musuem and Archive

Foreign Office
The Government Public Relations Department

Rama VI Road, Soi 30, Bangkok 10400, Thailand
Tel : (66-2) 618-2323 ext. 1700 Fax : (66-2) 618-2358 E-mail :