SPLASH – Soft Power Forum 2025

Southeast Asia's Largest Soft Power Event!

Date & Time

8-11 July 2025, 10:00 AM - 8:00 PM

Venue

Hall 1-4, Queen Sirikit National Convention Center

Theme

"Thailand's Opportunities in Creative Cultural Industries"

Organized by:

• Ministry of Culture

• Department of Cultural Promotion

• National Soft Power Strategy Committee

• National Soft Power Development Committee & all sector sub-committees

• Thailand Creative Culture Agency (THACCA)

Event Objectives

• Elevate Thai soft power to global markets through concrete initiatives

• Integrate cooperation between government, private sector, communities & international networks

• Showcase Thailand's 14 creative industries to the world

• Create sustainable economic growth through cultural capital

• Foster international business partnerships and investment opportunities • Build Thailand as a regional hub for creative economy

Must-See Highlights

• 8 July - PM and Culture Ministry Paetongtarn Shinawatra opens the forum with "Thailand Rising: Tourism, Education and the New Soft Power Frontier"

• 9 July - Dr. Thaksin Shinawatra shares vision on "Crafting the Future: From OTOP to ThaiWORKS and Beyond"

• 10 July - Former PM Srettha Thavisin discusses "Rethinking Thai Sports in a Disruptive Era" with two Thai famous athletes, "Buakaw" and "Tennis" Panipak

6 Amazing Zones

• Creative Culture Village - Showcase of 14 Thai creative industries

• THACCA Pavilion - Soft power knowledge and branding hub

• Glo-Cal Networking - Global business matching platform

• Workshop & Masterclass - Learn from experts directly

• Experiential Zone - 5-sensory technology exhibitions

• Visionary Stage - World-class panel discussions

FREE Admission

Register at splash.thacca.go.th

Live stream

Opening Ceremony on 8 July 2025, 2:00 PM

* FB - NBT World

* FB - Pr Thai Government