Global travel platform Agoda has released its mid-2025 travel data, revealing that Hat Yai in Songkhla Province continues to gain popularity, securing its position as third among Asia's top 3 most value-for-money destinations for the second consecutive year, following Surabaya, Indonesia (1st) and Tirupati, India (2nd).

Hat Yai has emerged as a rising tourism star, attracting increasing numbers of international visitors, particularly from Malaysia and Singapore. The city's appeal lies in its cultural diversity, delicious cuisine, convenient accessibility, and budget-friendly prices.

Agoda revealed that Hat Yai offers the lowest average accommodation rates in Thailand at just USD36 per night (approximately 1,300-1,400 baht), reaffirming its position among Asia's top 3 for affordability for the second consecutive year.

This recognition highlights Hat Yai's exceptional value and unique local character, demonstrating Thailand's overall appeal for diverse and affordable experiences. It aligns with government efforts to promote regional tourism, distribute income, and foster sustainability for the nation's tourism industry.