Four top Chinese social media influencers have joined the “Amazing Thailand Health & Wellness Fam Trip 2025” in Chiang Mai from 29 July to 3 August 2025, producing content for Chinese social media platforms.

The trip was held by the Tourism Authority of Thailand (TAT) through its Guangzhou Office along with the East Asia Market Division, to present health and wellness experience across Chiang Mai. Participating influencers included Li Lin, Yao Yao, and Boss Lu & Sister Jingjing, who, combined, have over four million followers on their platforms, e.g., Douyin, Weibo, and Xiaohongshu.

Throughout the six-day program, the delegation experienced a wide range of experiences, such as sound healing therapy and traditional Lanna costume fitting. They also visited historical temples, such as Wat Intharawat and Wat Den Sali Si Mueang Kaen, and they purchased art and craft souvenirs at Baan Kang Wat to support local artisans.

The trip also featured Thai gastronomy, which is designed for Thai health traditions and northern Thai flavors. Dishes such as the Khan Tok set and khao soi showcased locally sourced ingredients and reflected Thailand’s approach to holistic well-being through food.

TAT expects the influencers' content to resonate with Chinese audiences interested in wellness-oriented travel. The campaign also aims to support collaboration between Thai wellness providers and Chinese travel operators through increased visibility and consumer engagement.