Thailand’s Commerce Minister, Suphajee Suthumpun, has introduced seven key policies under the “Quick Big Win” framework to boost the Thai economy and build a firm and sustainable foundation for the country.

On 1 October 2025, Minister Suphajee chaired a policy briefing with the ministry’s executives. The meeting was also held online for officials at provincial commerce offices and Thai commercial affairs offices abroad.

The seven priority areas are as follows:
1. US tariffs and trade negotiations – Finalize the Agreement on Reciprocal Trade (ART) with the U.S. by December 2025, digitize Certificates of Origin, and improve Rules of Origin to increase transparency;
2. Thai-Cambodian cross-border trade – Support local people and traders in border provinces affected by the Thai-Cambodian border dispute through trade fairs selling low-cost products and through new marketing channels;
3. FTAs and new markets – Accelerate negotiations of free trade agreements and explore new markets with great potential, such as the Middle East, Africa, South Asia, and ASEAN, through Thai commercial office networks worldwide;
4. Measures to reduce cost of living – Organize 1,300 “Blue Flag” fairs annually and work with private hospitals to disclose medicine prices, aiming to reduce household expenses by 32.4 billion baht a year;
5. Maintaining agricultural price stability – Offer financial support for farmers and accelerate rice exports under the government-to-government agreement with China, while holding negotiations with Japan and Singapore in order to maintain Thailand’s rice quotas;
6. Empowering SMEs and adding value to Thai products – Support access to new markets, adopt technology, and use logo certifications to show quality standards, such as Thai SELECT;
7. Regulatory improvement and technology use – Revise laws and regulations that obstruct business operations and apply AI for supply-demand analysis, while expanding e-commerce channels for local products globally.