Thailand officially launched Princess's Cup Thailand 2025 at the Fürst Henry Indoor Riding Arena, presided over by Minister of Tourism and Sports Atthakorn Sirilatthayakorn.

The Minister said the event is "a key platform for developing Thai equestrian athletes, raising competition standards, and showcasing Thailand's capability as a world-class host." He affirmed the country's commitment to delivering the best edition yet.

The press event featured a special showcase of 25 royal-patronage dogs under HRH Princess Sirivannavari Nariratana Rajakanya, along with a professional equestrian performance.

The competition will be held at Sanam Pao from 22–28 December 2025, offering highlight activities including Best Groom & Best Farrier demos, a vibrant Flea Market and Food Truck zone, Dog Fun Run, German Shepherd Sieger Zuchtschau, Supreme Dog Show for the Royal Trophy, the international Working Dog Competition for the Princess's Cup, and K9 demonstrations.

Princess's Cup Thailand continues to strengthen the nation's equestrian scene and reinforce Thailand's position as a leading sport tourism destination.