The Tourism Authority of Thailand (TAT) is hosting the "Amazing Thailand Health & Wellness Trade Meet 2026" on 23 April 2026 at Mövenpick BDMS Wellness Resort Bangkok, bringing together 74 international operators and 68 Thai businesses for a powerhouse Business Matching event covering spa, preventive medicine, alternative health, wellness resorts, and whole-body wellness services.

With the global Wellness Tourism market on track to hit US$1.35 trillion by 2028, Thailand is staking its claim as Asia's top Wellness Hub — and it's already got the goods to prove it. Thailand's wellness tourism market is worth over US$40 billion, growing faster than mainstream tourism year after year, powered by top-notch medical professionals, traditional Thai massage, homegrown herbs, and a hospitality culture you just can't find anywhere else.

TAT Governor Thapanee Kiatphaibool says the event is a direct reflection of Thailand's push toward High Value & Sustainable Tourism — drawing in high-spending travelers while leveling up Thai wellness products and services to meet world-class standards.

The bottom line? Thailand is gunning to become the world's go-to wellness destination.