The Tourism Authority of Thailand (Tourism Authority of Thailand) has launched “Amazing Thailand GI Tour & Trail Running,” a new initiative combining sport, tourism, and local identity to create more meaningful travel experiences.

Held for the first time in Thailand, the programme integrates running activities with Geographical Indication (GI) products, allowing participants to explore destinations while engaging with local communities and supporting grassroots economies.

The opening event, “Lanna Trail,” kicked off on 3 May 2026 in Northern Thailand, featuring GI coffee from Thep Sadet, with interactive experiences such as coffee roasting and brewing along the route.

The initiative reflects the growing trend of health-conscious tourism, encouraging participants to enhance their wellbeing while discovering local culture and products.

More events will be rolled out nationwide, alongside a Virtual Run campaign open for registration from 2 April to 15 May 2026. Participants can complete a cumulative distance of 77 kilometres via Thai Run at https://race.thai.run/gitourandtrail, with finishers eligible to receive commemorative items and special rewards.

The campaign aims to promote sustainable tourism, distribute income to local communities, and position Thailand as a destination for high-value, experience-driven travel.

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