Thailand is redefining luxury travel. The Tourism Authority of Thailand (TAT) has officially teamed up with Belmond, the legendary luxury train operator, to launch the world-class Eastern & Oriental Express by 2027, crafted exclusively for the world's most discerning travelers, under the inspiring concept “Healing is the New Luxury”. This journey goes beyond opulence—focusing on meaningful relaxation, cultural connection, and soulful rejuvenation.

📍 The Ultimate Scenic Route
An exclusive journey through picturesque landscapes: Bangkok – Kanchanaburi – Hua Hin – Padang Besar. This route will immerse travelers in Thai heritage while distributing income to local communities and secondary cities with hidden gems.

📍 Immersive "Saneh Thai" (Thai Charm) via 5 Must-Do Experiences
Inspired by the spirit of Saneh Thai (Thai Charm), every moment is curated to leave a lasting impression:
● Must Taste: World-class dining under the "Taste of Tomorrow" concept by celebrity chefs.
● Must Try: Experience the new definition of luxury travel, "Healing is the New Luxury".
● Must Buy: Support the local community and artisanal products.
● Must See: Enjoy traditional Thai performing arts and local shows.
● Must Seek: Connect with local ways of life and unique stories in Thailand’s secondary cities.

📍 A Global Stage for Thailand
TAT and Thailand Privilege Card are joining forces to drive global marketing, elevating Thailand's image as a premier luxury tourism destination. Belmond is launching a 360-degree global marketing campaign through its international network to position Thailand as a premier global luxury hub.

This isn't just travel, it’s a masterpiece of art, gastronomy, and culture on tracks. Stay tuned!