The heart of Tokyo’s premier fashion district, Ginza, is buzzing as a stunning billboard featuring the official Asian Games parade uniform by SIRIVANNAVARI – designed under the concept “The Art of Unity” alongside exquisite “Chud Thai Phra Ratchaniyom” (Royally Favored Thai Costumes) – captivates global audiences in Japan.

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, Creative Director, personally modeled for a billboard campaign promoting the upcoming exhibition “CHUD THAI: Knowledge, Craftsmanship and Practices of the Thai National Costume,” hosted by the Ministry of Culture at the Tokyo National Museum (Hyokeikan Gallery) on 17-18 September 2026.

A major highlight will take place on 18 September, when HRH Princess Sirivannavari will preside over the Royally Favored Thai Costumes presentation alongside Minister of Culture Sabida Thaiseth. Honoring Queen Sirikit The Queen Mother's legacy, the event serves as a historic springboard to promote “Chud Thai” for official inscription on UNESCO’s Intangible Cultural Heritage list in December 2026.

A truly proud moment for Thailand as “Chud Thai” steps forward to captivate the world’s heart, carrying a timeless heritage onto the global stage.