The Ministry of Commerce of Thailand is pushing forward to expand sales of Thai fruits and agricultural ingredients in the Chinese market. A delegation recently met in Shanghai with executives from YEAH GELATO—an Italian-style gelato chain with over 1,800 branches across China—and IFBH Co., Ltd., the company behind the popular "IF" beverage brand.

The discussion focused on using Thai fruits such as durian, coconut, mangosteen, and mango, alongside signature ingredients such as Thai tea and Jasmine rice, to create new gelato flavors and drinks. This initiative aims to add value to Thai agricultural products and open new export opportunities.

The partnership with YEAH GELATO focuses on business-matching to connect Thai farmers and suppliers directly to the brand's supply chain. Plans include developing new flavors and launching limited-edition seasonal releases during major festivals, building on the brand's prior success with its Monthong durian gelato flavor.

During the visit, the delegation also toured the world's first IF Cafe on Huashan Road in Shanghai. Building on the success of IF's ready-to-drink coconut water, this flagship lifestyle cafe incorporates Thai ingredients and culinary identity into contemporary menu items.

By blending Thai flavors with trendy cafe culture, this partnership opens a sweet new chapter of opportunity for Thai farmers.