The Tourism Authority of Thailand (TAT) has set a goal to achieve a 7.5% revenue growth by 2025, aiming to generate 3.4 trillion baht. This objective aligns with the government's plan to designate 2025 as the “Thailand Grand Tourism Year,” part of the larger “Ignite Thailand” initiative, which aims to transform tourism into one of the nation’s eight fastest-growing economic pillars.

During the TAT Action Plan 2025 meeting, TAT Governor Thapanee Kiatphaibool highlighted the aim for Thailand to rank among the top 14 most-visited countries and improve its position on the sustainable tourism index. With a budget of 6.23 billion baht for 2025, the agency aims for a tourism revenue increase of 5-7.5% next year. They expect foreign tourist arrivals to reach 40 million and domestic trips to total 220 million. The average spending per foreign tourist is projected at 57,180 baht, while domestic tourists are expected to spend at least 4,000 baht per trip.

Tourism Council of Thailand President Chamnan Srisawat stressed the importance of the final quarter of the year in achieving the revised target of 3 trillion baht from 36.7 million foreign arrivals and 200 million domestic trips.

Source and Photo Cr.:National News Bureau of Thailand