January 8, 2025, 3:00 PM – Mrs. Sudruthai Lertkasem, Director-General of the Government Public Relations Department, along with department executives, participated in a press conference to launch the “THACCA Global Soft Power Talks” event. This initiative, spearheaded by the National Soft Power Strategy Committee in collaboration with Melco, aims to elevate Thailand’s soft power to the global stage. The first-ever “THACCA Global Soft Power Talks” event is scheduled for February 24, 2025, with Dr. Surapong Suebwonglee, Chairman of the National Soft Power Development Committee, and Mr. Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, leading the announcement.

The "THACCA Global Soft Power Talks" aligns with the government’s policy to unite stakeholders in the creative and cultural sectors, propelling Thailand toward becoming a global leader in soft power. It underscores the Thai government’s commitment to supporting the creative industries in 2024 through investments in digital infrastructure, tax incentives for creative sectors, and initiatives promoting Thai culture on the global stage. This program lays the foundation for sustainable growth in the digital and creative economy by fostering innovation and skill development in collaboration with businesses and educational institutions nationwide. It is expected to boost Thailand’s high-value tourism sector and drive long-term sustainable growth.

 Melco Resorts & Entertainment brings extensive expertise in leveraging premium cultural platforms to enhance international influence, with award-winning projects in Macau, the Philippines, and Cyprus. These initiatives have not only spurred tourism but also transformed these destinations into global cultural hubs, showcasing the power of creative collaboration.

 The February 24 event will feature renowned global speakers sharing insights, fostering partnerships, and opening opportunities for Thai students to apply for an intensive 3-month training program with world-class experts in creative hubs such as the United States, the United Kingdom, Italy, France, and Macau. Applications will be accepted from January 9 to February 28, 2025, with detailed application criteria available at https://thaccaxmelcoacademy.com/th/.

 Dr. Surapong Suebwonglee highlighted the significance of the event, stating, “The ‘THACCA Global Soft Power Talks’ is not just an event but a movement aimed at redefining how Thailand connects with the world. We are building a future where Thai creativity and innovation resonate globally, driving economic and cultural success for generations to come.”