Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati Kromluangrajasarinisiribajra Mahavajrarajadhita was proficient at several sports, including horse riding, cycling, and athletics (long distance running). Aware of the importance of sports in developing people’s potential, Her Royal Highness initiated the use of sports in creating opportunities for young people in the Juvenile Observation and Protection Center. 

According to the book HM King Rama X: Thailand’s Sporting Monarch, published by the Sports Authority of Thailand in 2022, the Princess instructed the Office of Her Royal Highness’ Projects to launch the program “Young Table Tennis Way of Change” to give youth training in table tennis. The program was developed in 2016 into the “Bounce Be Good” project with the BBC Club. The project aimed to create opportunities for children and youth who found themselves on the wrong path of life, to correct themselves by having an opportunity to develop and become professional athletes. 

The BBG Princess Cup is also an event at which young people can show their potential for table tennis and badminton. Two more sports – badminton and football – have been included in the BBC Club, which plans to expand its training venues from Bangkok and nearby provinces to regional areas across the country.

At the opening of the exhibition “NABHA: The Secret Scenes,”on 8 December 2017, Her Royal Highness Princess Bajrakitiyabha spoke about the effect of sports in solving problems faced by young people. The event aimed to publicize the functions of three royally initiated organizations: the Nabha Foundation, the Office of Her Royal Highness’ Projects, and the BBG Club.

In an excerpt from her speech, Her Royal Highness said,

“Children and youth are a major driving force in moving the country forward; thus, the new generation has an influence on creativity. Their problems must be tackled, and sports play an important role in solving them. Apart from keeping people physically fit, participating in sports is also an effective way to develop strength, unity, and a sense of sportsmanship. It is gratifying that children and youth today have opportunities to show their potential. In addition, practicing attentively and leading a proper life are both important and should go together. People must learn to be tolerant and not commit wrongful acts. They must keep doing good deeds and the right things. In so doing, they will grow up to become persons of high quality and caliber, able to contribute to the country’s further development.”