Thai government identified the creative economy as a priority area for development due to its potential to increase the country's international prestige and economic value.  As digital technologies continue to enable the distribution of distinctive Thai contents and goods to a worldwide audience from anywhere in the world, Thai artists' unique abilities, designs, and interests gain international recognition. 

In addition, the creative economy serves as a bridge between traditional and contemporary Thai cultures, allowing the country to capitalize on its intellectual capital and cultural history through the use of new technology and innovations.

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