Thailand continues to enjoy a high level of happiness in the world, ranking among the top countries where people find happiness, according to Ipsos, one of the world's leading market research companies. Ipsos recently released its Happiness Index 2025, a 30-country Global Advisor survey. 

The survey shows that, with 78 percent of Thais reporting being happy, the nation secures sixth place globally, significantly surpassing the global average of 71 percent. While Thailand's happiness remains relatively strong, the global picture presents a different narrative. Overall, happiness levels have declined in most surveyed countries, in comparison with levels 14 years ago.

Deputy Government Spokesperson Anukool Pruksanusak said that, out of the seven surveyed countries in Asia, Thailand came third among the happiest nations, after India and Indonesia. The survey was conducted from 20 December 2024 to 3 January 2025 among 23,765 people under 75 years old in 30 countries.

In the survey, 18 percent of Thais said that they were very happy, 61 percent rather happy, 19 percent not very happy, and only 2 percent not happy at all.  

Three primary drivers of happiness globally include (1) family and children, (2) feeling appreciated and loved, and (3) feeling in control of life. Among the main sources of unhappiness are financial situation, mental health, and well-being. People in their 60s and 70s are the most likely to say they are happy (75 percent and 76 percent respectively), while those in their 50s are the least happy (68 percent). Gen Z men are notably happier than Gen Z women, a trend not as pronounced in other generations.

Mr. Anukool stated that the Thai government was well aware of the importance of improving the people’s quality of life. It is moving toward upgrading the country’s public health services, stabilizing the people income, strengthening family bonds, and promoting sustainable healthcare, especially among groups of the working-age population and the elderly. The objective is to enable them to live happily.