Four government agencies are joining hands in promoting Thai local products in international markets. They have adopted a Letter of Intent as their joint initiative for the project “From Local to Global.”

The four agencies include the Department of International Economic Affairs under the Ministry of Foreign Affairs, the Department of International Trade Promotion under the Ministry of Commerce, the Community Development Department under the Ministry of Interior, and the Creative Economy Agency (Public Organization).

Minister of Foreign Affairs Maris Sangiampongsa on 17 June 2025 attended the ceremony marking the adoption of the Letter of Intent to promote Thai local products abroad. He reiterated the importance of local Thai wisdom and creativity in generating added value throughout the value chain, and the firm commitment of relevant agencies in promoting Thai local products in global markets, in line with Thailand’s policy to advance its soft power on the international stage. 

In addition, the Foreign Minister also viewed the “From Local to Global: Connecting Thai Localities to the World” exhibition, which featured a selection of OTOP (One Tambon, One Product) premium products. These products will be showcased at the upcoming Thai Festival and business-matching activities in London at the end of June 2025, which is the first event under this new initiative.

The “From Local to Global” project is a collaborative effort among the four agencies, aiming to support the export of Thai local products, particularly OTOP items, to global markets through the leadership of Team Thailand, comprising 95 Royal Thai Embassies and Consulates-General worldwide. 

The initiative seeks to identify and capitalize on opportunities to promote local Thai products internationally. Promotion campaigns will be carried out through various channels, including Thai festivals, international roadshows, product showcases, and sales in overseas retail stores, and online platforms. 

Five pilot cities have been identified for the initial phase. They include Moscow, Riyadh, London, Astana, and Osaka.