The Government has invited members of the public to visit and experience “SPLASH – Soft Power Forum 2025,” Southeast Asia's largest soft power event, at Hall 1-4, Queen Sirikit National Convention Center in Bangkok, on 8-11 July 2025.

Organized jointly by Ministry of Culture, the Department of Cultural Promotion, the National Soft Power Strategy Committee, the National Soft Power Development Committee, and the Thailand Creative Culture Agency (THACCA), the four-day event aims to elevate Thailand’s “soft power” to global markets and integrate cooperation between the public and private sectors, as well as communities and international networks.

It will showcase Thailand's 14 creative industries to the world. The 14 key creative sectors include crafts, music, performing arts, visual arts, film, broadcasting, publishing, software, advertising, design, architecture, fashion, Thai cuisine, and cultural tourism.

Apart from creating sustainable economic growth through cultural capital, the Splash Soft Power Forum 2025, held under the theme "Thailand's Opportunities in Creative Cultural Industries," is also intended to foster international business partnerships and investment opportunities and develop Thailand as a regional hub for creative economy.

The event is divided into six major zones, as follows:

- Creative Culture Village - Showcase of 14 Thai creative industries;

- THACCA Pavilion - Soft power knowledge and branding hub;

- Glo-Cal Networking - Global business matching platform;

- Workshop and Masterclass - Learn from experts directly;

- Experiential Zone - Five-sensory technology exhibitions;

- Visionary Stage - World-class panel discussions.

Admission is free. Interested persons may register to participate in this event at splash.thacca.go.th.