The “Amazing Thailand Passport Privileges 2025” campaign, launched by the Tourism Authority of Thailand (TAT), has received a positive response from a great number of international tourists and helped promote Thailand’s image as a top global destination.

The TAT launched the program from 1 November to 15 December 2025 in its second year with the “Amazing Bag” on-ground activity at Thailand’s three major international airports, namely Suvarnabhumi, Don Mueang, and Phuket International Airports. 

In this program, visitors were presented with the Amazing Bag – a signature souvenir featuring locally inspired keepsakes designed to offer visitors a memorable first impression of Thailand. The initiative showcased the charm of Thai hospitality under the theme “Privilege Beyond Expectation.”

The TAT celebrated another year of success, as over 100,000 tourists had joined the Amazing Bag experience, enjoying handpicked Thai “Lucky Gifts” from communities across the country, inspired by the “5 Must Do” in Thailand concept. Lucky participants also vied for tourism prizes worth over one million baht.

The campaign aims to stimulate international travel spending and enhance visitor satisfaction, as well as serving as a strategic driver to boost spending and elevate the travel experience for international visitors during Thailand’s peak season.

Apart from the Amazing Bag gift initiative, the Amazing Thailand Passport Privileges 2025 campaign also featured the nationwide sales promotion, which offered discounts and privileges for travel products and services from more than 300 leading tourism businesses across Thailand.

The campaign’s digital presence surpassed 100 million impressions, boosting average spending per trip and generating 4.8 billion baht in the country’s tourism revenue. 

The TAT is confident that the Amazing Thailand Passport Privileges program will become a model for tourism activities to be carried out in the future, which will be able to add greater value to Thailand’s tourism industry.