The Tourism Authority of Thailand (TAT) has officially unveiled Lalisa “Lisa” Manobal, a world-renowned rapper, singer, dancer, and actor, as the Amazing Thailand Ambassador, under the “Feel All the Feelings” campaign at Wat Arun (Temple of Dawn) in Bangkok.

The campaign presents a new perspective on Thailand’s charms –rich in value and meaning in every experience as a “Quality Leisure Destination.” It invites Thais to be “good hosts” and reinforces confidence through the Trusted Thailand initiative – ensuring every visit is reassuring, memorable, and inspiring repeat travel.

According to TAT, the official launch of the Amazing Thailand Ambassador marks a significant milestone in elevating Thailand’s tourism image as a Quality Leisure Destination. Lisa will share the beauty, unique appeal, and value in a new perspective with travelers – encouraging appreciation of Thailand not only for its scenic destinations, but also for the meaningful experiences that stay with visitors – while inviting Thais to be “good hosts” in delivering high-quality experiences to tourists.

The launch venue, Wat Arun, is a renowned cultural and historical landmark that powerfully reflects Thailand’s identity, showcasing how traditional craftsmanship harmonizes with contemporary creativity.

TAT Governor Thapanee Kiatphaibool said, “TAT believes that sharing Thailand’s beauty through Lisa’s perspective will help travelers see Thailand as a leading quality destination with depth beyond scenic attractions. Every experience is full of value, and every moment of travel - whether through people, culture, way of life, or atmosphere – carries meaning. We want each visit to create long-lasting memories that inspire travelers to come to Thailand, return again, and share their stories.”

TAT also continues to strengthen confidence in Thai tourism through the “Trusted Thailand” initiative, positioning Thailand as a quality destination that travelers can trust and choose with confidence.