The Government is driving efforts to provide Thai fabrics with greater access to the new generation of consumers and the international market, while promoting the value and identity of Thai textiles.

Minister Attached to the Prime Minister's Office Supamas Isarabhakdi on 19 June 2026 presided over the opening of the exhibition and academic discussions, under the concept of cultural capital “Legacy” in the field of fashion.

Organized by the Government Public Relations Department (PRD), the event is taking place at the Central Udon Shopping Complex in Udon Thani Province on 19-21 June, from 10.00 hr to 21.00 hr.

Minister Supamas stated that Udon Thani serves as an economic and cultural center of northeastern Thailand and that the event would open up space for tourists, entrepreneurs, and the general public, especially the new generation, to learn more about traditional Thai textiles and their contemporary designs.

The project is intended to commemorate the royal grace of Her Majesty Queen Sirikit The Queen Mother, who preserved, revived, and developed the local wisdom of Thai textiles as part of the nation’s cultural heritage. In so doing, Her Majesty also promoted folk arts and crafts as a tool to generate more employment and income for local people and made them better known internationally.

The project also aims to honor Her Majesty Queen Suthida Bajrasudhabimalalakshana, who frequently wears Thai fabrics while performing royal duties both in Thailand and abroad, and Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, who initiated the "Fun with Thai Fabrics" project, known in Thai as Pha Thai Sai Hai Sanuk, and currently serves as “WIPO Ambassador for Fashion and Design,” appointed by the World Intellectual Property Organization.

In addition, the project also provides an opportunity for people to show gratitude to Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati Kromluangrajasarinisiribajra Mahavajrarajadhita, in remembrance of the late Princess’s dedication to promoting Thai textiles.

The exhibition features more than 100 products from 10 model communities, showcasing the modern appeal of Thai fabrics, in response to the market demand.