The National Public Relations Committee is moving forward to upgrade public sector communication from "sending information" to a two-way communication approach, integrating systematic feedback from local areas to better shape policies and address citizens' needs. 

Deputy Prime Minister and Minister of Commerce Suphajee Suthumpun chaired a meeting of the National Public Relations Committee on 14 September 2026 at Government House. Also participating in the meeting were Minister Attached to the Prime Minister’s Office Supamas Isarabhakdi and Director-General of the Government Public Relations Department Sudruetai Lerkasem.

The meeting focused on upgrading the country's public relations mechanisms to keep pace with rapid shifts in global media and technology. It also established a communication framework for the 2027 fiscal year to connect central and provincial administration across 76 provinces. while opening up to external perspectives. Furthermore, the meeting approved a major review of the National Public Relations Committee’s regulations, which have been in place for over 16 years.

Mrs. Suphajee stated that the National Public Relations Committee aimed to integrate public relations into the policy-driven process from the start, rather than just disseminating information at the final stage. Effective communication must help people realize how policies affect their lives and ensure that they are able to accurately access their rights, opportunities, and necessary information.

At the same time, she said, the Government must have a system to listen to the voices, needs, and problems from local areas in order to use them for policymaking and adjusting operations to be more precise and responsive to the public. Therefore, it is essential to promote two-way communication – both "delivering and listening" – and connect the work of all agencies in the same direction.

This will ensure that citizens have the necessary information and knowledge to cope with global changes, improve their quality of life, and enhance their occupational capabilities. Additionally, a fact-checking mechanism must be developed to promote media literacy, combat fake news, and allow accurate information to reach all groups of people rapidly.

Ms. Supamas added that this direction reflected the new role of the National Public Relations Committee as a central mechanism to set the course for national-level communication. It does not focus solely on publicizing government achievements, but must connect "policy, data, locality, and the public" into an integrated system – from the central and provincial levels down to local communities. This will ensure that essential government policies and information reach the people accurately, swiftly, and in a way that truly meets their needs.