Minister of Foreign Affairs Maris Sangiampongsa, in his keynote speech at the 30th Nikkei Forum Future of Asia in Tokyo on 29 May 2025, outlined five strategic priorities for Thailand that are geared to support Asia’s growth and prosperity.

The five strategic priorities include (1) trade and investment, deepening economic integration and elevating Thailand’s competitiveness, governance, and sustainability, (2) building resilient and smart supply chains, to drive the global value chain, (3) encouraging the green transition and sustainable growth, with Thailand aiming to lead ASEAN as a green and sustainable manufacturing hub, (4) digital transformation and future of work, through developing digital technologies and AI in Thailand and ASEAN, and (5) people development in various aspects, including health, culture, and creativity, such as through Thailand’s “soft power” strategy.

Foreign Minister Maris said, “We recognize the transformative power of culture, creativity, and national identity. Thailand is investing in its soft power – from food, fashion, and festivals to film, design, and digital content – through our national ‘One Family, One Soft Power’ initiative. 

“We see the creative economy as a powerful engine for inclusive growth, innovation, and global influence – one that is uniquely powered by people and their imagination. This is an area ripe for collaboration with Japan, a country whose cultural industries inspire the world. Together, we can elevate Asia’s voice through creativity and shared values.”

He continued, “Thailand will continue to be a bridge builder. Whether through ASEAN, APEC, OECD, BIMSTEC, ACMECS, or ACD, we will work earnestly to connect regions, promote understanding, and amplify Asia’s voice.”

Mr. Maris pointed out that Asia need not fear the challenges posed by global powers. The United States and China are major players – but so is Japan. “And by joining hands with Thailand, ASEAN, and the wider region, we can unlock boundless opportunities.”

He added, “To our Japanese investors and businesses: Your presence in Thailand is deeply valued. Thailand is strongly committed to providing a safe, stable, and predictable environment where your investments can flourish. Thailand will continue to be a place where partnerships endure, innovation thrives, and mutual prosperity is not just a goal — but a shared reality.”