PRD Expands Media Cooperation with NHK and JIJI Press

Mrs. Sudruetai Lertkasem, Director-General of the Government Public Relations Department (PRD), alongside Dr. Dhanakorn Srisooksai, Manager of the Thai Media Fund, and their delegation, visited Tokyo, Japan, on 17-19 September 2026, to strengthen ties with leading Japanese media organizations.

During the visit, the delegation met with NHK executives to exchange views on media development, focusing on creative content for children and media accessibility for vulnerable groups and persons with disabilities. Discussions also highlighted media content produced by NBT World with the participation of Thai youth in Japan, showcasing their potential in media and communication. 

Additionally, PRD presented the “Thainess Beyond Borders” project, which aims to build a network of young Thai communicators in Japan.

A key focus of the visit was the meeting with JIJI Press, where both sides discussed ways to deepen their existing relations and explored the possibility of developing a Memorandum of Understanding (MOU) as a framework for sustained media cooperation. Proposed areas of collaboration include the exchange of news and digital content, knowledge and personnel exchanges, international and English-language news, digital media, and the use of technology in news production and dissemination.

Both sides also discussed support for journalists working in Thailand and Japan, cooperation on crisis reporting and communication, as well as content exchanges and special interviews with key figures to mark the 140th anniversary of Thailand-Japan diplomatic relations in 2027. These discussions aim to establish a clearer framework for practical cooperation, paving the way for a future MOU.

The visit reflects the PRD’s efforts to strengthen its international media network, enhance the professional capacity of its personnel, promote the exchange of reliable and useful information, and expand opportunities for Thai content to reach international audiences.


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