The Southern Border Provinces Administrative Center (SBPAC) has moved to vigorously promote local products of Thailand's southernmost region and make them better known at both national and international levels.

 SBPAC Secretary-General Pol. Lt. Col. Wannapong Kotcharak led a team of SBPAC executives and staff to meet Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Interior, who is now Acting Prime Minister. 

The meeting took place on 8 July 2025 before the Cabinet meeting at Government House, where the exhibition “Taste of the South” was held to showcase the cultural diversity and local wisdom of the southern border provinces.

More than 30 selected products were on display, reflecting the identity of the southern border provinces, which make up a multicultural society. They include food and beverages, clothes and accessories, jewelry, cosmetics, handicrafts, and products from the Foundation for the Promotion of Supplementary Occupations and Related Techniques (SUPPORT), such as batik and yan lipao handbags. 

SBPAC presented guidelines to promote the creative economy in order to upgrade the quality of life of local residents on a sustainable basis. The organizing of the “Taste of the South” exhibition was in response to the Government’s policy of “soft power,” with the use of local materials.

Mr. Phumtham viewed the exhibition, organized by SBPAC, and talked to the representatives of local traders and producers. He admired the creative ideas of southern people, saying that the Government aims to create more value for Thai products through soft power. He said that the deep South of Thailand has a distinctive culture and great potential for developing the local economy.

Recognized as a land of cultural variety, the deep South comprises five provinces, namely Yala, Pattani, Narathiwat, Satun, and Songkhla.