The Thailand Textile Institute has started the Premium Thai Silk project to market freshly created silk products to international markets. Since 2019, the Thai government has actively promoted Thai silk with creative designs to domestic consumers, leading to the development of over 108 new products, including apparel, purses, shoes, and accessories, and the creation of 112 new Ikat silk patterns. Positive results from these programs have helped 1,618 silk business owners in the Northeast region alone earn 6.6 million baht. Thailand seeks to capitalize on the growing demand for high-quality silk products in these fashion-forward nations by marketing to young consumers in Japan, South Korea, and Italy.