“Thailand Privilege Card" rebranded to mark its 20th anniversary

With the goal of positioning itself as a global leader in providing prestigious individuals seeking long-term residency in Thailand with premium privileges, Thailand Privilege Card Co., Ltd., the company that runs the Thailand Elite Card Project under the direction of the Tourism Authority of Thailand (TAT), has undergone a rebranding initiative. The eight membership card options that were previously offered have been phased out to make room for the new "Thailand Privilege Card" product, which is now offered in four different packages. These packages, which are built on the "Freedom of Choices" tenet, provide enhanced privileges that are tailored to a range of international lifestyles. The new product is anticipated to generate over USD 286 million in revenue for the country, with a deliberate focus on key markets like China, Japan, the United States, the United Kingdom, Russia, and countries in the European Union.


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