Bangkok is hosting the LOVE PRIDE PARADE 2024 on June 30, celebrating the end of Pride Month and the diversity and equality of the LGBTQIAN+ community. This year's event is especially meaningful as Thailand recently became the first ASEAN nation to legalize same-sex marriage. The parade, touted as the longest in Asia, will cover a 6-kilometer route through central Bangkok.

Organized with the support of the government, public agencies, and over 100 private corporations, the parade aligns with Thailand’s ambition to become a global pride-festival destination. It also supports the government’s “Ignite Thailand” strategy, which seeks to boost the country's standing in tourism, healthcare, and other sectors by 2030.

The procession will begin at 4 p.m. from the National Stadium, with Prime Minister Srettha Thavisin opening the event. It will pass by major city landmarks and conclude at Benchasiri Park, where a concert will start at 6:30 p.m.

Participants will include LGBTQIAN+ community members, celebrities, influencers, and decorated vehicle convoys, showcasing Thailand’s vibrant culture. Representatives from the hospitality, airline, and tourism sectors are also expected to join. Organizers anticipate over a million on-site and online spectators.