The government is accelerating measures to improve the quality of Thai durians by implementing a strict "Four No's" quality-control policy, aiming to push export revenues beyond 150 billion baht.

Deputy Government Spokesperson Capt. Dr. Patdarasm Thongsaluaykorn announced that the Ministry of Agriculture and Cooperatives is intensifying efforts to raise domestic durian standards. The initiative aims to boost consumer confidence worldwide and protect Thailand's position as the leading durian exporter, especially amid rising competition in China, its main export market.

​The Minister of Agriculture and Cooperatives has directed all relevant agencies to enforce the "Four No's" policy strictly: no immature durians, no pest infestations, no fraudulent origin certification, and no chemical residues.

​The Ministry has coordinated with agricultural agencies and the private sector to audit quality across the supply chain. Key measures include verifying fruit maturity before harvest, controlling localized pests, implementing farm-to-table traceability, and conducting random chemical-residue tests before shipment.

The government has also set up 24-hour logistics and export facilitation services to reduce operational costs and speed up distribution, ensuring efficient handling of the current harvest season's peak output.

​The government expects these strict quality and reliability frameworks to raise the total value of Thai durian exports to more than 150 billion baht in 2026. This strategy aims to maintain market share in existing destinations, secure new international markets, and generate sustainable income for Thai farmers.