The Tourism Authority of Thailand (TAT) has unveiled a culinary map featuring five Geographical Indication (GI) products from across the country, encouraging travelers to discover regional specialties recognized for their unique origins and local production methods.
The featured products include Doi Chang Coffee from Chiang Rai, Phon Yang Kham Premium Beef from Sakon Nakhon, Sam Phran Aromatic Coconut from Nakhon Pathom, Chanthaburi Durian from Chanthaburi, and Trang Roast Pork from Trang. Each product is certified as a GI item, identifying goods whose quality or reputation is closely linked to their place of origin.
TAT Governor Thapanee Kiatphaibool said the culinary map introduces travelers to authentic local foods while showcasing the distinct character of communities across Thailand. The featured products range from internationally recognized Arabica coffee and premium beef to aromatic coconuts, the country's renowned durian, and a traditional roast pork recipe from the South.
The agency said the culinary map encourages visitors to explore local destinations through food while supporting regional tourism and products with protected geographical status. The campaign also promotes greater awareness of Thailand's culinary heritage and the diversity of specialties found throughout the country.
