The Tourism Authority of Thailand (TAT) expects about 250,000 Chinese tourists to visit Thailand during the extended Golden Week travel period from September 25 to October 7, with tourism revenue projected at around 11.5 billion baht. The projections represent year-on-year increases of 24% in arrivals and 37% in revenue during the 13-day period spanning the Mid-Autumn Festival and China’s National Day holiday.

TAT Governor Thapanee Kiatphaibool reported positive travel indicators, with October bookings to Thailand up 16% and flight searches from China rising 24%. Demand is coming from major cities including Shanghai, Guangzhou, Chengdu, Hangzhou, and Chongqing, while direct flights connect Chinese travelers with Bangkok, Chiang Mai, Phuket, and Udon Thani.

The extended holiday is expected to support longer stays, higher spending, and travel to a wider range of Thai destinations. With projected revenue growing faster than arrivals, TAT sees an opportunity to attract higher-value travelers while encouraging visitors to explore beyond established tourism centers.

TAT will promote its Amazing Thailand, Mid-Autumn (Nihao Month) 2026 campaign during the period, featuring familiarization trips for key opinion leaders, Thai cultural experiences, visitor privileges, and joint promotions with tourism partners.