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INSIDE THAILAND
Radio Asia 2017 Highlights

30 April 2017 (Readers 979)

Photo: FB Dr. Charoon Chaisorn

Photo: FB Dr. Charoon Chaisorn


Photo: FB Dr. Charoon Chaisorn
 
The Radio Asia Conference 2017, organized jointly by the Government Public Relations Department (PRD) and the Asia-Pacific Broadcasting Union (ABU), wrapped up in Bangkok, Thailand, on Friday 29th April 2017. Under the theme "Creating Radio with Passion: Looking into the World of Radio, this years event served as a forum for the regional radio broadcasters community to share experiences and specify development orientations for the industry to better meet the needs of the public. It also featured special lectures by radio broadcasting experts from England, Australia, India, Indonesia, Korea, Japan, Hong Kong, Philippines, Fiji, France, Malaysia, and Thailand.
 
For three days, more than 300 delegates who are workers in the radio broadcasting industry, researchers, and communications specialists from across the Asia-Pacific region and beyond were immersed in a highly intensive environment, running from session to session, to experience brilliant concepts, speeches, and people. Clearly, participants attended Radio Asia 2017 to be inspired, to learn about new ideas, and start a movement. Here are some of the highlights from this year's conference:
 
1) In the opening speech, ABU Secretary-General Javad Mottaghi said this years conference is important as the radio broadcasting industry is facing challenges posed by other types of media and social networks. If the industry does not make changes to adapt to the public, it will be left behind. Therefore, the 2017 conference is themed "Creating Radio with Passion: Looking into the World of Radio, he noted.
 
2) Meanwhile, H.E. Mr. Ormsin Chivapruck, the Minister Attached to the PMs Office, welcomed delegates on behalf of the Thai Prime Minister and stated that the Thai government expects the media to "play their part" in promoting good governance and creating a successful society. He added that Thailand is also embracing digital technology as the country moves toward promoting equality and competitiveness.
 
3) Out of two energetic master classes on the first day of the conference, Ben Williams and Akim Mogaji, excellent facilitators for the "Putting Passion into Production Workshop, insisted that the emotional connection with an audience is uniquely important when it comes to radio. Practitioners need to have passion in their teams, from top to bottom; this is how they get themselves heard above the noise of the multitude of digital channels, creating a connection on an emotional level and a real passion for their output. Organizational culture and working space also plays a crucial role in creating a passionate working environment, according to Ben and Akim.
 
4) During Session III: Radio Streaming and Podcasting: How are Broadcasters Making use of Internet Platforms on the second day on Radio Asia, Ms. Cho Jung-hyun from KBS, Korea, inspired the audience with her topic of Using Mobile Application 'KONG' to provide access to her live programmes to audiences on mobile devices as most radio broadcasters run parallel service through Internet streaming.This also extends the reach of the content to well beyond the broadcasting coverage, potentially to anywhere in the world.
 
5) On the last day of the event, there was a Radio Summit session to offer a high level debate in which top radio executives from Asian and European broadcasters provided insight on current opportunities and challenges in radio broadcasting. Dr. Charoon Chaisorn, PRD Deputy Director-General, shared with the audience Radio Thailands mission, intention and its inspiration through a passionate and informative presentation. He said that with the roles Radio Thailand plays, he is aware that "we must adjust ourselves to better serve and reach out to the audience. He also affirmed that one of Radio Thailands roles is to be more than radio in "Bridging the gap between policy makers and the people in any part of the country.
 
Radio Asia 2017 has successfully promoted the notion that collaborative content is key to future broadcasting, adding that reaching out to audiences to create a public dialogue will enhance public trust and help the radio format remain relevant in the digital age. Next years event will be held in Manila, Philippines.
 
 
Foreign Office, The Government Public Relations Department, Office of the Prime Minister
9 Rama VI Road, Bangkok 10400, Thailand

Fax : (+66) 2618 2358 E-mail : prforeign@prd.go.th
 
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