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Activities to Celebrate the Birthday of Her Majesty Queen Sirikit of the Ninth Reign

5 August 2018 (Readers 1514)


The Government is preparing to hold various activities in honor of Her Majesty Queen Sirikit of the Ninth Reign on the occasion of Her Majestys 86th birthday anniversary, 12 August 2018.


At Sanam Luang ceremonial ground in Bangkok on 12 August, there will be an alms-giving ceremony for Buddhist monks and novices, a tribute-paying ceremony in front of Her Majestys portrait, and a candle-lit function, led by Prime Minister General Prayut Chan-o-cha.


Activities under the volunteer project "We Do Good Deeds with Our Hearts will also be arranged, especially those concerning the Program for Waterway Development Based on the Sufficiency Economy Philosophy.


Other activities include a Thai silk festival, a performance of the khon masked drama, and a trade fair featuring SUPPORT products. SUPPORT stands for the Foundation for the Promotion of Supplementary Occupations and Related Techniques, which was established in 1976 under Her Majesty Queen Sirikits patronage.


Also to mark this auspicious occasion, the Tourism Authority of Thailand (TAT) has launched the Womens Journey Thailand 2018, a unique marketing campaign to attract more female visitors. The campaign is held annually in August, the month in which Thailand celebrates Her Majesty Queen Sirikits birthday.


The Womens Journey Thailand campaign will showcase how women travelers can enjoy products and services at very attractive prices when they visit Thailand in August. It is being carried out for the third year.


TAT Governor Yuthasak Supasorn said that the strategy to promote Thailand as a women-friendly destination is part of the communication concept "Amazing Thailand: Open to the New Shades. Women not only have more purchasing power than before but are often the primary decision-makers for destinations, length of stay, and budgets.


In 2016, the number of women travelers to Thailand came to 16.9 million, accounting for 52 percent of total visitors. This was the first time that the number of female visitors surpassed the number of male visitors. It also reflected that Thailands tourism is on the right track by promoting the country to women travelers around the world.



Foreign Office, The Government Public Relations Department, Office of the Prime Minister
9 Rama VI Road, Bangkok 10400, Thailand

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