The Tourism Authority of Thailand (TAT) recently unveiled the Soft Power Tourism Booster Shot campaign to boost Thailand's soft power. The program, which was developed in partnership with Thai business owners, offers unique benefits and discounts for lodging, hotels, restaurants, and tourist attractions, according to TAT authorities. Over 450 companies across the country are taking part in the sale, which includes deals such as free gifts and price cuts of up to 60%. Participants can also accrue points by taking advantage of special offers and discounts to receive rewards totaling more than 1.5 million baht. These include gift cards for restaurants and hotels as well as spa packages. The deadline to earn points is 30 August. For additional information, visit the "tourismthailand.org/thailandsoftpower" website.